Gap Rebrands

For many years, we have recognised GAP's logo as a simple navy box with the brand name. All this has changed, as the rebranding of the label takes away the brand heritage just to comply with todays contemporary environment. No wonder they have been a bit hush hush about it - do we like it?

Well, not many of us do, nor do many agree that they have changed for the better.

After dominating the late 1990s and early 2000s, the high street retailer has dropped its iconic logo for a bit of boring Helvetica and a small blue gradient box which looks much cheaper. By ditching their classic logo known by pretty much all, is the brand attempting to take a turn to something a bit new as a whole? This is a risky change for Gap, as customers are back-firing the San-Francisco based label as people continue to post negative feedback on the change through Facebook and Twitter.

However, it is not yet confirmed whether the new logo will remain as their Twitter page calls for the customers to submit their ideas. Lets hope they can find a better one out there - surely there'll be several to choose from over this?


12 Oct 2010 - UPDATE: Following the backlash of the new transformed logo, Gap has chosen to ditch the change and has replaced the modernised logo on their website back to the original. Good choice I say!