Wednesday 22 June 2011

Versace for H&M....oooh!

An exciting high street collaboration is coming our way! It's time for Versace to collaborate with high street retailer H&M, following the footsteps of Alber Elbaz whose Lanvin for H&M collection launched last year.

Speaking of the news, Donatella Versace says, "I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience...the collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

"Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season," Margareta van den Bosch, creative advisor at H&M states.

Partnering with a high street brand was not on the agenda for Donatella, with the risk of taking the 'luxury' away from the brand. However, the launch will see menswear, womenswear and homeware, which will be available from November 17 - followed by a pre-spring collection in January.

Friday 10 June 2011

Graduate Fashion Week 2011 Sponsored by George

Well, what a week it has been!

To be part of the Graduate Fashion Week 2011 was exciting, to be shortlisted for the 'Barclays New Business Idea' award was a huge surprise, and to even win it was an overwhelming experience. Still, today I cannot believe it. Never had I expected to get this far when I came up with the idea for Lynx to extend into young men's underwear. You can now see elements of my work here.

UCA Epsom scooped up three awards at the event held at Earls Court 2 and what a success it has been for the university. More impressively, three students from the BA(Hons) Fashion Management and Marketing were shortlisted for awards; myself for the 'New Business Idea' award and Charoula Demosthenous and Emma Randles for the 'New Marketing' award sponsored by Per Aquum, in which Charoula picked up the top prize - winning herself a luxury holiday to the Maldives on top of her £750 (Lucky girl! Well deserved.)




What everyone wanted to hear is who's going to win the top Gold Award this year? Well we now know - it was Rory Longdon from Nottingham Trent University. Speaking of his collection, the judges said he produced "a bold yet simple idea translated into a stunning collection that was instantly wearable. It was cohesive and immaculately constructed with outstanding craftsmanship." Huge congratulations to him.



Wishing all the graduates the best of luck for the future.