Earlier this week, Sainsbury's announced its collaboration with fashion guru Gok Wan. TV personality and style genius Gok is expected to create a range of womenswear collections for the major supermarket hitting stores this Autumn.
Gok Wan said: “I can’t wait to get started; this is a first for me. While I’ve styled thousands of women over the years, soon millions of women are going to be able to wear something I’ve created.”
This will be a great opportunity for Sainsbury's to raise awareness for their clothing having seen ASDA take on numerous big names for their George range.
Source: Modus PR