Wednesday 22 June 2011

Versace for H&M....oooh!

An exciting high street collaboration is coming our way! It's time for Versace to collaborate with high street retailer H&M, following the footsteps of Alber Elbaz whose Lanvin for H&M collection launched last year.

Speaking of the news, Donatella Versace says, "I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience...the collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

"Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season," Margareta van den Bosch, creative advisor at H&M states.

Partnering with a high street brand was not on the agenda for Donatella, with the risk of taking the 'luxury' away from the brand. However, the launch will see menswear, womenswear and homeware, which will be available from November 17 - followed by a pre-spring collection in January.

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