Friday, 4 February 2011

Sneak Preview: River Island High Summer Collection

Summer will be here hopefully sooner than later and for longer rather than shorter because yesterday River Island revealed a sneak preview of their stylish high summer collection at the bloggers evening combined with a live photo shoot, refreshing cocktails, henna art and upbeat music.

Hit by a burst of colours on entry, River Island presents a collection inspired by the Moroccan city of Marrakech for summer 2011.

Still encapsulating the key 70s style, the brand brings bright bold colours combined with soft draping pieces. Palazzo pants, maxi dresses and the bathing suit are hot pieces for next season combined with large sunglasses and wide brimmed hats.

To achieve the Marrakech look, you can expect to find an array of prints ranging from retro and vintage florals, 70s patchwork, tie dye to leopard print with plenty of footwear styles to suit.

For you guys, it's plain and simple. The city mood is seen in earthy colours with shapeless shirts and tapered bottoms in breathable fabrics such as linen and cheesecloth to form a laid back effect. Achieve the beach appearance by mixing and matching block colours.

This summers fashion is definitely something to look forward to!

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