The top footballer is no stranger to underwear after endorsing Armani underwear in 2008. The new range is set to be sold in 1,800 H&M stores in approximately 40 countries. This is going to be a long partnership with the high street chain with new designs available seasonally.
Speaking of the new relationship with the retailer, Beckham says "the final piece in the jigsaw was a retailer partner who has the vision and capability to distribute these products globally," expressing his delight he goes on to say "I am excited and looking forward to showcasing the range to H&M customers from February."
Hopefully guys can expect quality as well as valuable underwear designed by the iconic star.