Friday, 29 July 2011

David Beckham to Launch Underwear with H&M

David Beckham is following the footsteps of his wife into fashion by announcing the launch of an underwear collection in partnership with H&M in February 2012.

The top footballer is no stranger to underwear after endorsing Armani underwear in 2008. The new range is set to be sold in 1,800 H&M stores in approximately 40 countries. This is going to be a long partnership with the high street chain with new designs available seasonally.

Speaking of the new relationship with the retailer, Beckham says "the final piece in the jigsaw was a retailer partner who has the vision and capability to distribute these products globally," expressing his delight he goes on to say "I am excited and looking forward to showcasing the range to H&M customers from February."

Hopefully guys can expect quality as well as valuable underwear designed by the iconic star.

1 comment:

  1. Charlie Hargreaves-Stevenson29 July 2011 at 17:21

    Let's hope this range will do better than the well known flop that is the DB7 range kidswear stocked by M&S!

    PS Congrats to the Beckham's newborn Harper Seven Beckham! Cute.