Saturday, 17 October 2009

Parisian Chic Coming to the High Street

An announcement was made on Monday by high street retailer H&M stating that designer Sonia Rykiel also known as the ‘Queen of Knits’ (a title she was given more than 30 years ago) will be next to collaborate with the brand.

"Sonia Rykiel will be the next designer invited for winter 2009 and spring 2010," Hennes & Mauritz said in a statement.

She will be designing clothing as well as lingerie for the fashion chain, due to launch this winter, on 5th December. Her second collection which will also consist of childrenswear will be an iconic and colourful spring collection, featuring knitwear, and accessories hitting stores on 20th February.

"Sonia Rykiel is a true fashion icon who invented a signature style combining femininity, Parisian chic and modernity, as well as clothing that is practical, comfortable and wearable," said Margareta van den Bosch, responsible for design at H&M, in the statement.

So note it in your diaries, 5th December - Paris chic at high street prices, what a way to brighten up a winter's day!

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